Picture this: a group of friends, a few golf clubs, and a camera. Fast-forward five years, and that same crew is signing seven-figure deals with Callaway, selling out merch lines, and redefining golf for a new generation. At the heart of this raging success? Matt Kendrick, the visionary CEO, turned Backyard Banter into a global brand. Let’s dive into the wildly entertaining journey of Good Good Golf—and why their story isn’t just about golf.

The Birth of a YouTube Juggernaut

It all started with a simple idea: golf doesn’t have to be stuffy. In 2020, Matt Kendrick teamed up with golf enthusiasts like Garrett Clark and Micah Morris to create a YouTube channel that mixed trick shots, trash talk, and pure fun. Their secret?

Originality: Unlike traditional golf content, Good Good’s videos felt like hanging out with your best buddies—complete with laugh-out-loud challenges and Sunday matches that kept viewers hooked.

But here’s the kicker: Good Good wasn’t just a channel—it was a movement. Fans didn’t just watch; they bought into the lifestyle. Merchandise flew off virtual shelves, and meetups turned into mini-festivals. Kendrick’s genius? Treating fans like family, not just subscribers.

The Business Brain Behind the Bogeys

While Garrett and the crew nailed chip shots, Matt Kendrick was busy building an empire. His strategy? Diversify or die. Good quickly expanded into apparel, accessories, and even podcasts. Merch sales now make up 60% of their revenue—a staggering $20M+ annually.

Kendrick’s playbook:

• Content as fuel: Viral videos drove merch sales and sponsorships.
• Partnerships over ads: Instead of relying on fickle ad dollars, they inked deals with giants like Callaway.
• Creative freedom: Letting creators run their channels kept the content fresh and relatable.

The “Dangerous Desert” Philosophy

Here’s where it gets really interesting. Matt Kendrick isn’t just a golf mogul—he’s also a celebrated writer and mentor. In his Substack newsletter, he coined the term “the writing desert,” a metaphor for stepping outside your creative comfort zone. For Kendrick, Good Good’s success mirrors this idea.

“When we venture into the desert, we take risks. That’s where innovation happens.”

This mindset fueled Good Good’s bold moves: traveling to iconic courses like St. Andrews, launching podcasts, and even weathering high-profile member exits. The lesson? Growth requires grit—and a willingness to embrace chaos.

The Human Side of a $50M Empire

Behind the glitter, Kendrick keeps it real. He’s open about balancing work with chronic illness and credits his wife as his “secret weapon” for support. His writing career? A creative escape that bleeds into Good Good’s storytelling.

Fun fact: Kendrick’s current passion project? A novel intertwined with flash fiction stories—because why stick to one medium when you can conquer them all?

What’s Next? Hint: It’s Bigger Than Golf

Good’s roadmap includes global expansion, tech upgrades, and maybe even a Netflix documentary. But Kendrick’s real goal? Making golf accessible to everyone. As he puts it, “Golf isn’t about perfect swings—it’s about perfect moments.”

Why You Should Care (Even If You Hate Golf)

Good’s story isn’t just about birdies and bunkers. It’s a masterclass in turning passion into profit, building communities, and rewriting the rules. Whether you’re a content creator, entrepreneur, or just love a good underdog tale, Matt Kendrick’s playbook is packed with lessons.

So, next time you’re stuck in a creative rut, ask yourself, “What would Matt Kendrick do?” Spoiler: He’d grab a club, film a video, and maybe write a novella while he’s at it.